Released on = January 27, 2007, 4:37 pm

Press Release Author = The Lion Brand Yarn company

Industry = Apparel & Fashion

Press Release Summary = Vanna White, famous as a result of her role on Wheel of
Fortune, launched a new yarn today at the annual convention of the Craft and Hobby
Association in Anaheim California.

Press Release Body = Anaheim, California - January 27, 2007 - Vanna White, famous as
a result of her role on Wheel of Fortune, launched a new yarn today at the annual
convention of the Craft and Hobby Association in Anaheim California. Her new yarn,
Vanna's Choice, is marketed by Lion Brand Yarn Company. Vanna's Choice is a premium
quality basic yarn in a palette of colors that was developed so that all of the
colors work together, making it easy for consumers to select beautiful combinations
of colors in their favorite shades.

Vanna's hair dresser taught her to crochet on the set of Wheel of Fortune. She
enjoys the craft as a way of productively using her downtime during filming to
create hand-made gifts for friends and family. She connected with Lion Brand Yarn
Company 13 years ago, when that company's president, David Blumenthal, saw her on
the Tonight Show, where she mentioned that she was a crocheter. He contacted her and
she has been a spokesperson for the company ever since, hosting their annual fashion
show at the Craft and Hobby Association each year.

"I've had the pleasure of knowing Vanna for 13 years and found her to be a warm,
lovely person who is down-to-earth, genuine and caring. We worked with her to
develop this yarn that reflects those special qualities," said Blumenthal.

Patterns for Vanna's Choice will include afghans, which is Vanna White's favorite
type of item to crochet, as well as baby items, accessories and garments.

For more information about the Lion Brand Yarn Company, contact Ilana Rabinowitz at
(201) 804-3999 or send email to Ilana@lionbrand.com

About Lion Brand Yarn Company
The Lion Brand Yarn Company, is a 128-year-old entity and is America\'s oldest hand
knitting yarn company. Founded in 1878, the company began operation in New York and
has been a leading supplier of quality hand knitting and crochet yarns ever since.
Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends
while consistently providing its customers with the highest quality product, service
and inspiration.


Web Site = http://www.lionbrand.com

Contact Details = The Lion Brand Yarn comapny
Ilana Rabinowitz
1-(201) 804-3999
Ilana@lionbrand.com